Every business owner has different marketing needs, skills and desires, which is why consultancy and coaching sessions are often the most beneficial marketing investment you can make if you run a small business.
What’s the difference?
With a consultancy session, I spend time assessing your marketing channels, we discuss your ideal clients, I learn your objectives and challenges and we discuss how best you can adjust your strategies to make your marketing work better. Consultancy sessions tend to be a one-off session or every 6-12 months to keep on top of where you need and want your business to be.
Coaching is a popular option as small businesses owners are taking more interest in their marketing. Many want to talk strategy, brainstorm ideas or learn new skills such as sending an email newsletter, starting a blog or creating social media content.
Coaching is about guiding and nurturing you to improve, up-level and enhance your brand and overall marketing. Your ideal clients and objectives are at the heart of your business and these sessions keep you accountable, inspired and motivated whilst allowing you to confidently take charge of your marketing.
Consultancy
If you feel a consultancy session would suit you best please get in touch to discuss. These tend to be around 4-6 hours to enable us to really delve in to the nitty gritty of how you run your marketing, areas that require improvement, revisiting your ideal clients and how to find them, brainstorming ideas, marketing and content planning, and learning new skills in the areas of marketing you personally want to take control of.
Coaching
With a coaching session, I offer an introductory two-hour session which allows me to learn about your business, where you need guidance and what you want to achieve. We brainstorm and discuss key marketing efforts such as social media, blogging and other strategies relevant to your business. After our initial two-hour session you will receive comprehensive notes to refer to at your own pace. I advise a follow-up every 4-8 weeks to allow you to stay accountable, on top of areas requiring focus and to gain more support where you feel needed.
Below are my coaching packages and an example of a consultancy session. For consultancy please get in touch for an introductory chat and a bespoke quote.
Brand Guardian Angel Coaching Session
£175
- Two hours coaching session via Zoom. In person meet ups available on request and if close proximity to Leigh-on-Sea, Essex (and after Coronavirus restrictions are lifted)
- Comprehensive follow up notes
- Discounted rate of £40 per hour for follow up calls, project work or marketing support
- Access to a closed Facebook group for extra support, tips, exclusive ‘lives’ from me and networking opportunities with other businesses
- My DMs remain open for a fair amount of ongoing questions and friendly support
Make Your Marketing Sparkle – 6 Months Support
£495
- EVERYTHING listed in the coaching session PLUS…
- 5 x monthly hour-long coaching calls to keep you accountable and to receive support where you need most
- A weekly communication (I’m a fan of voice notes) from me with spontaneous feedback, ideas for collaborations, PR opportunities and brainstorm-inspired updates. I’m proactively looking out for your next exposure and content opportunity!
- A window of support with me via WhatsApp – answering your questions or providing general support where you most need it
An example of a Consultancy Package
£495
- One hour analysis of your marketing channels
- 4 hour consultancy session via Zoom or if possible at the business location
- Follow up notes including a suggested outline of a marketing and content plan
- An hour-long follow up call. Recommended 4-8 weeks after the consultancy session.
- Discounted rate of £40 per hour for follow up calls, project work or marketing support
- Access to my closed Facebook group for ongoing support and tips and networking opportunities with others
- Access to me via DM or WhatsApp for occasional questions and support