Your ideal clients and followers are REAL people going through pandemic woes too. They have real problems and dilemmas, life juggles, anxiety and more.
Below are some example captions I have written about what your ideal clients might be thinking and feeling. Hopefully this will allow you to be kind to yourself in this space, take your foot off the pedal when you need and want, inspire you with what marketing to do, but to also help you keep your ideal clients at the heart of everything…
💡 WHAT ARE YOUR IDEAL CLIENTS THINKING DURING LOCKDOWN? 🙏🏼
“Social media is my escapism and I am thankful for the occasional and non-Covid related content you bring to my feed.”
“I am homeschooling too, please cut yourself some slack and don’t feel you have to show up on here as often.”
“I don’t expect you to post every day, please take this time for you, your family, your wellbeing.”
“I love your brand, product and service. I am already loyal and/or a fan. I know you exist. Please only market to me when you want to.”
“I appreciate knowing I can relate to you. Thank you for reminding me I am not alone and that we are in this together.”
“I love you for the products and service you sell. Please don’t be opinionated, unkind or preach about subjects that are not aligned with you and your business and that might have a negative impact on my mental health.”
“I appreciate your kindness and compassion to myself and others in this space.”
“Thank you for finding ways to make me smile and perhaps even laugh.”
“Thank you for cutting out the bullsh*t.”
“Thank you for appreciating that we all have different considerations right now.”
“Thank you for being here and only when you want to.”
I hope this provides some support and comfort to you? Let me know in the comments! Please do give this a share if you think others can take comfort from this too.
Thank you for being here. 💖